http://www.netexponentblog.com Uncommon Insights from Search and Affiliate Experts Thu, 20 Nov 2008 18:10:24 +0000 http://backend.userland.com/rss092 en Right away, I'll tell you that you should add the new Google Search-Based Keyword Tool to your go-to armory of keyword research solutions. In a sort of Copernican way, the new Google keyword tool looks at what already exists on your site and pulls out relevant searchable keywords, which sets it ... http://www.netexponentblog.com/2008/11/search-based-keyword-tool-is-cool/ For those of you who are not search marketing experts yet, I'd like to share with you a few tips and some quick fixes that will improve your account and can be figured out in 7 minutes or less. Please note that these are more beginner tips. In addition, this ... http://www.netexponentblog.com/2008/11/7-minutes-in-sem-heaven/ The day has come!  Advertisers are now able to post sponsored videos on YouTube and it holds many of the same attributes as Google Ads. Operates on a CPC bidding model. Video is triggered by designated keywords. Promotion text has the same character limits as Google ads (25, 35, 35). Here's a great video ... http://www.netexponentblog.com/2008/11/sponsored-videos-on-youtube/ In honor of Veteran's Day (ok - I'm a day late) I'd like to give a round of applause to TroopTube.com, a YouTube-like site that connects soldiers with families and friends, keeping them up to date on the little things in life. In addition to those serving our country, members not ... http://www.netexponentblog.com/2008/11/even-the-military-loves-social-networking/ It gives me great pleasure to announce the launch of the newest division of NETexponent – AffiliateBenchmarks. AffiliateBenchmarks will focus solely on marketing research and education in this niche space.  The goal of this division is to produce research studies that will benefit the affiliate marketing community while maintaining its ... http://www.netexponentblog.com/2008/11/affiliate-benchmarks-research-launches/ This LA Times article was extremely interesting since it explores how different advertisers are tailoring their advertising messages to pitch value and savings during this harsh economic environment. Advertisers who have pitched themselves on platforms of luxury or convenience are now changing their tune since those qualities are valued less ... http://www.netexponentblog.com/2008/11/advertisers-tailor-messages-to-address-economic-concerns/ Probably not. This week, Google announced a couple of changes to the algorithm of their magical quality score. Position Normalizers - You know that saying, "The rich get richer?" Well, Google, right before withdrawing from their deal to form an advertising partnership with rival Yahoo! and from being subjected to the scrutiny ... http://www.netexponentblog.com/2008/11/google-quality-score-update-will-we-feel-it/ From time to time, clients ask me if I think they should try advertising on the Google Content Network (GCN) as part of their search marketing program, saying they're unsure if it's worth spending money on low quality traffic. It's true that people who see these ads are not actively ... http://www.netexponentblog.com/2008/11/google-content-network-best-practices/ Every year at Halloween our team flexes their creative muscles and come up with some interesting ways to decorate these mini pumpkins. It is especially challenging because the darn things are so tiny!. However, every year the team still comes up with some interesting ideas. This year's contest winner was Cristina ... http://www.netexponentblog.com/2008/10/annual-netexponent-pumpkin-decorating-contest/ Search Marketing isn't going away any time soon. Phew! Marketing Sherpa produces a nifty search marketing report every year. In this year's 2009 Search Marketing Benchmark Guide, they show you through an abundance of colorful charts how the flow of marketing dollars has increased year over year and will continue to ... http://www.netexponentblog.com/2008/10/what-we-shouldnt-be-afraid-of-happy-halloween-from-netexponent/