Have You Seen This Man…at CJU?
September 15th, 2008
If you are attending CJU in Santa Barbara this week and see this man…
Please say “Hi”
Sal Conca will be representing the NETexponent team at Commission Junction University. (lucky guy) If you have a hard time tracking Sal down you can always visit the NETexponent table during the CJU Expo session. Be sure to pick up some free pens (the smoothest pens you will ever write with).
Enjoy the conference and safe travels to all.
Posted in Affiliate Marketing, Events by Peter Figueredo | | 0 Comments
Affiliate Summit Recap - Day 3
August 12th, 2008
The final day of Affiliate Summit was pretty light in the morning since most people partied a little too hard the night before. I am proud to say that our team was at the booth bright and early and ready for action. What better way to kickoff the day than to attend a panel session on “The Future of Affiliate Marketing.”
The panelists were:
- Stephanie Gay, Director, External Channels, American Express
- Chris Kramer, Co-Founder & Media Director, NETexponent
- Kim Riedell, Vice President, Client Development-East, Commission Junction
- Steve Schaffer, Founder & CEO, Vertive, Inc.
The panelists tackled several big issues such as where growth will come from in the future, the importance of holistic strategies to affiliate and other online media, the opportunity for affiliate marketing to capture more of online marketing budgets, the value of relationships, and much more. The audience was extremely engaged in the discussion and questions were fielded throughout the session. Overall I heard this was the best panel of the entire conference and I would tend to agree. (although I am a bit biased)
After this great session we had lunch with our friends from Advanta. It was great to sit down to a nice meal and share our conference stories.
Random Thought: Personally I love that NETexponent has awesome clients. We are truly lucky to work with clients who are smart, fun, honest, and thoughtful. Whether it be clients introducing us to other potential clients (Thanks Alyssa) or sharing a laugh over a beer (can’t wait to do it again Megan) or stopping by the booth to brighten our day with a smile and word of encouragement (see you back in NY Seema) or how about when your client takes YOU to a Boston Red Sox game with “sick” seats (David, TJ, and Jarrett) or especially when they greet us with a big warm hug (David you rock)…NETexponent clients are a rare breed and truly valuable to us. Thanks!
After a few more booth visits the team and I called it quits as the exhibit hall was shutting down. Erin, Teresa, Erica, and Sal stayed to pack up the booth and start the long ride home. (Thanks guys!) Lorrenn and I caught the Bolt Bus back to NYC (in fact I am writing this post on the bus and using their great free wifi) and Kramer is at the Red Sox game with our friends from Advanta.
I must close this recap with my Thanks to the wonderful NETexponent team who truly made this event a success. The team worked hard, worked long, and made clients and publishers happy. Generic thanks is not good enough so…
Thank you Erica for your spirit and enthusiasm which is truly infectious
Thank you Erin for your mastery of the English language and your help in promoting the event
Thank you Leslie, who did not attend, but organized the entire booth creation
Thank you Sal for driving and networking your butt off
Thank you Lorrenn for interviewing with the affiliate summit camera crew and spilling stuff at the bar
Thank you Teresa for orchestrating some great meetings and sharing your fear of mascots (I may get in trouble for putting that one on the blog)
It was a good Affiliate Summit and we are already looking forward to Vegas in 2009
Check out some other great Affiliate Summit Recaps here:
Posted in Affiliate Marketing, Events by Peter Figueredo | | 2 Comments
Affiliate Summit Recap - Day 1
August 11th, 2008
Day 1 of Affiliate Summit is officially complete. It was great to wake up and take a run around the Boston 
Seaport Hotel area. Plenty of beautiful views and not too many tourists. I quickly got lost and decided to shorten my 7 mile run to 4 miles, guess I can make up for it today. (but probably not)
The rest of the NETexponent crew arrived mid-day and it was great to see their smiling faces. I love our little family. First order of business was to setup the booth. Thanks to the hard work and preparation of our Media Coordinator, Leslie, our booth looks amazing. (Thanks Leslie!) I should also thank Sal for driving most of the team up to Boston.
After the booth setup it was off to the Affiliate Summit meet market. It still feels strange to go to “The World Trade Center” but the convention space is really nice. The 
parade of flags leading up to the entrance is very nice and I could not help but think of the Olympic opening ceremony.
The meet market was jam packed. If you are claustrophobic then this was not the place for you. Plenty of companies were out representing their services and affiliate programs. Our client MyVu did a great job of showcasing their new player, MyVu Crystal. I loved watching Finding Nemo on this great product.
The meet market was so hectic that some of our older citizens needed a rest. (just kidding Chris…I was resting too)
Everyone was in high spirits and the amount of networking was better than expected.
After the Meet Market we had some fun with the MyVu folks at the hotel bar before heading to the ShareASale boat party. Brian Littleton and the SAS crew never fail to disappoint. The party was tons of fun and we had our fill of food and drinks until the early morning.
I hear applause signaling that the keynote session has just ended so I must sign off and prepare for the booth rush. More great updates to come from Affiliate Summit Boston.
Stay Tuned!
Posted in Affiliate Marketing, Events by Peter Figueredo | | 2 Comments
Affiliate Summit Day 0 Recap
August 10th, 2008
Saturday was jam packed and a great day.
The Affiliate Classroom Live event was a great opportunity to meet with affiliate managers and help them address their challenges. I listened to Heather Paulson’s wonderful presentation on advanced affiliate marketing strategies and then spearheaded three round-table discussions. Thanks to the Affiliate Classroom team for organizing this event and asking me to participate.
Immediately after the AC Live event I ran into the PMA working session. As a PMA (Performance Marketing Alliance) FAB (Formation Advisory Board) member I was happy to see the meeting was a mix of FAB members and non FAB members who are interested in helping to get the PMA off the ground. Some notable celebrities include:
- Sam Harrelson
- Brad Waller
- Beth Kirsch
- Michael Coley
- Peter Bordes
- Brook Schaaf
- Lisa Riolo
- Lisa Picarille
- Durk Price
- Rachel Honoway
- Anik Singal
- Rebecca Madigan (who did a great job organizing)
and others.
The meeting went a full 4 hours and much was accomplished. We are still working to finalize many areas so I cannot reveal our decisions here but I encourage anyone with questions to attend the PMA discussion session at Affiliate Summit.
Performance Marketing Alliance Q&A
Session 2c
Location: Classroom C - Harborview Ballroom
Time: 1:30pm-2:30pm(This Session is Open to Full Conference Pass Holders Only)
Open discussion regarding the formation and plans for the Performance Marketing Alliance.
Luckily I had a little down time after the PMA so I enjoyed a Dirty Martini while watching The Olympics in the lobby of the Westin. (I highly recommend their dirty martinis)
Then it was off to the Affiliate Dinner event. Unfortunately, I did not pre-register and the event was packed. I thought I could just walk in and pay or at best leverage my friendship with Brook Schaaf to get in. Brook had a packed house and told me he would text me if someone did not show up. (which he did but I did not see until later) So I was planning to have a quiet dinner alone at the Seaport Hotel bar. Luckily I didn’t have to because within a few minutes of sitting at the bar I was joined by Peter Bordes of Media Trust and Relevantly Speaking. Shortly after that I was joined by Howard and Steve from Vertive. Then Beth Kirsch also stopped in. Before I knew it we had our own Affiliate Dinner going on and it was great.
Closed out the night with some drinks at the Buy.at party and even more affiliate friends.
Busy day and the conference has not even started…phew
Posted in Affiliate Marketing, Events by Peter Figueredo | | 7 Comments
Affiliate Summit Day -1
August 8th, 2008
It’s Friday and I just arrived in a very very rainy Boston late at night. I am resting up since it has been a long day and I will be speaking at the Affiliate Classroom Live event tomorrow. With any luck I will wake up early and squeeze in a 7 mile run before the event. Later in the day I will be joining my fellow Performance Marketing Alliance FAB members for a series of meetings to help set the foundation. Then I will probably be finishing up with a nice Affiliate Dinner.
Phew, it will certainly be a busy Saturday at Affiliate Summit and the conference does not even start until Sunday!
I am extremely excited about this Affiliate Summit for many reasons:
- NETexponent will be out in full force
- Some of our great clients will be in attendance like Audible.com, Advanta, Cardscan, Encyclopedia Britannica, and MyVu
- Some of our great partners will be in attendance like Commission Junction, Google Affiliate (aka Performics), LinkShare, Share A Sale, Syntryx, Qoof, Omniture, and more
- Some of our wonderful Affiliates will be in attendance such as…well there are too many to name so check the list here
- NETexponent Co-Founder, Chris Kramer, will be hosting a round table on “The Future of Affiliate Marketing”
- Our wonderful team will be out in full force so please stop by booth #944 and say hi to me, Chris, Teresa, Erin, Sal, Lorrenn, and Erica
Many more reasons to be excited…hope to see you in Boston
Safe Travels,
Peter
Posted in Affiliate Marketing, Events, Meet Us by Peter Figueredo | | 1 Comments
NETexponent will be all over Affiliate Summit!
July 16th, 2008
I don’t know about you, but over here at NETexponent we’re really excited about Affiliate Summit East. We’ll have seven people from the company in attendance! We’ll be in the exhibitor hall, the meet market, and participating in various sessions.
On top of our regular attendance, our two co-founders will be contributing to the Summit in two special events:
- Meet up with Peter Figueredo at the Live Affiliate Manager Workshop. He’ll be discussing
“The Changing Search Landscape and Its Effects on Affiliate Marketing” on Saturday, August 9th from 11:30 am- 12:30 pm. This event is a great opportunity to learn from industry leaders like Peter and discuss best practices and advanced affiliate marketing techniques. - Don’t miss Chris Kramer’s contributions to “The Future of Performance Marketing”, Tuesday, August 12 from 11:00 am- 12:00 pm. This session is as close to a performance marketing crystal ball as you’re going to get as online marketing professionals explore the current landscape and give insight on what’s to come.
Wait - you say you need extra convincing to attend Affiliate Summit East? Click here for more reasons and a discount!
What?! You can’t go? Find out more about Affiliate Summit’s own magazine, FeedFront and sign up for a free subscription.
Posted in Affiliate Marketing, Events, Meet Us by Erin M. | | 1 Comments
Affiliate Summit Tips and 10% Discount
June 16th, 2008
On August 11th and 12th the Affiliate Summit Conference will take place at the Boston Seaport Hotel. These conferences are widely recognized as the industry best event and is the largest US Affiliate Marketing 
conference. While the flagship event is held in January at Las Vegas, this east coast event promises to be extremely valuable and well attended.
Friend of NETexponent and Affiliate Summit co-founder, Shawn Collins, has graciously offered a 10% discount to NETexponent clients, partners, publishers, and blog readers. When registering for the event simply use the promotion code ASE08NETEXPONENT
NETexponent will be sending several folks to this event so please let us know if you would like to meet up. We will also have a booth so please stop by and say “hello.”
Here are a few reasons to attend:
- In-person meetings - strengthen your relationships with publishers, advertisers, partners, etc by having face-to-face meetings, there is no better way to build strong relationships
- Grow your business - the networking quality at this event is very high as many advertisers and affiliates should be in attendance (based on past experience) so get out and make some profitable partnerships
- Learn something new - sessions could be great for acquiring new best practices or even strengthening your own best practices through the knowledge that others in the industry follow the same
- Get help - your problems/challenges are not unique and you are not alone…meeting folks in similar situations could prompt new ideas for tackling current issues
- Meet us! - stop by our booth and meet the NETexponent team…we love connecting with folks at these industry events so please stop by and say hi
Tips for making the most of Affiliate Summit
- Send an email to let your publishers/advertisers know you will be in attendance and even include a photo so folks can recognize you. Schedule meetings where appropriate to ensure you meet up otherwise you could get lost in a sea of people.
- Bring plenty of business cards (at NETexponent we even bring biz cards for each of our clients affiliate programs since we know everything else goes in the trash before flights home)
- Arrive early and leave late, dont let your travel reduce your networking time
Other tips are welcomed so please share them via comments
Posted in Affiliate Marketing, Events by Peter Figueredo | | 1 Comments
