Authors

Peter Figueredo
Having worked in the online marketing arena since 1997, Peter Figueredo has seen the ups and downs of this industry. He is currently the CEO of NETexponent which he co-founded in 2001. Prior to that his online direct marketing experience came from working at interactive agencies such as Mass Transit Interactive, as the EVP Director of Performance Marketing, and i-traffic, currently a division of Agency.com where Peter held the title of Director and helped establish and grow their Affiliate Marketing Services division. At a time when affiliate marketing was relatively unknown Peter was building and managing affiliate programs for leading Fortune 500 companies.

Chris Kramer
Chris is an online industry veteran, having spent the last 10 years delivering results for some of the world’s biggest brands. In his role as Media Director for NETexponent Chris’ objective is to build and manage a team of experts, many of which contribute to this blog, with a passion for driving high quality efficient customers for NETexponent’s blue chip clients. Before co-founding NETexponent, Chris established himself as a leader in the industry early on as part of i-traffic’s then newly formed affiliate marketing group back in 1998. Chris also worked as a Senior Manager for Mass Transit Interactive and spent more than six years in the off-line world managing large teams with companies such as Eddie Bauer and Disney Home Video.

Dani S.
Dani’s background in offline B2B marketing led him to research online advertising techniques. He wondered about its possibilities, from organic, user-generated sites like Craigslist to highly-targeted direct response ads on Google. After extensive research he was sure he wanted to work in online marketing. Dani currently serves NETexponent as a Media Manager for Search Marketing. He says he is inspired by the company’s team-based approach to excellence. When he’s not at work, Dani likes to go to concerts, spend time with his friends and family, and explore neighborhoods in Brooklyn, aside from the one he grew up in, of course. His life wouldn’t be the same without his great sense of humor.

Erica M.
Erica is a Senior Media Manager on the Affiliate side at NETexponent. She is heavily involved with managing the day-to-day relationships between top publishers and our merchants. Erica’s also great at finding travel deals online. As she became skilled at comparing websites and finding the right links for exclusive deals, she had her first taste of the potential of affiliate marketing. She has been able to carry over her understanding of that process to her work. Erica’s energy and positive attitude adds an upbeat feeling to the office, as does her random announcements of celebrity news.

Erin M.
Erin, an Account Executive at NETexponent, entered the world of online marketing after spending time on the traditional side where she worked in the Promotions Department for several top rated radio stations in the San Francisco Bay Area. Since playing telephone in the school yard, Erin has always been intrigued by the flow of information and figuring out the best way to get a point across. Working in radio not only opened her eyes to the ways different marketing channels work together, but also introduced her to the endless opportunities of online marketing and branding. Erin is an avid Yelper and is always looking for recommendations or making them herself.

Sal C.
Sal is a Senior Media Manager- Affiliate for NETexponent with two passions, affiliate marketing and music. With a Bachelor’s in Music Business and Entertainment Industries from the University of Miami, he was able to blend his passions for music and business. Sal also holds an MBA in Marketing from Hofstra University where he had a chance to learn about affiliate marketing while working at 1800Flowers.com at the same time. After that, Sal managed affiliate programs for the largest vitamin and supplement manufacturer in the world for three years. Born and raised on Long Island, Sal spends free time managing and playing guitar for his Green Day Tribute Band, Basket Case. He loves a good meal, his (real) guitar, and Guitar Hero.