Ad Network, Vertical Ad Network, Affiliate Network – What’s the Difference?
September 18th, 2008
At NETexponent we get asked this question a lot. There are so many to choose from and it seems like everywhere you look there is a new network and they all claim superiority. So how can an advertiser and/or publishers choose the right one for their business? The first step is knowing how ad networks, vertical ad networks, and affiliate networks differ.
In his article published in the inaugural issue of FeedFront, our CEO and Co-Founder, Peter Figueredo shed some light on the subject by comparing each side by side.
In a perfect world networks would be…
- Transparent - telling you who you were working with always and what those sites are earning
- Safe for your brand – keeping your ads off of inappropriate sites
- Innovative - offering robust technology options for publishers
- Targeted - allowing advertisers to segment and target easily
- Informative - providing full access to campaign reporting and not hide any metrics
- Responsive - offering great client service and account management
- Unselfish - allowing advertisers to connect with publishers directly and keep relationships on their tech platform rather than their role as middlemen
Posted in Affiliate Marketing, Lead Gen, Online Marketing by Erin M. | | 0 Comments
Have You Seen This Man…at CJU?
September 15th, 2008
If you are attending CJU in Santa Barbara this week and see this man…
Please say “Hi”
Sal Conca will be representing the NETexponent team at Commission Junction University. (lucky guy) If you have a hard time tracking Sal down you can always visit the NETexponent table during the CJU Expo session. Be sure to pick up some free pens (the smoothest pens you will ever write with).
Enjoy the conference and safe travels to all.
Posted in Affiliate Marketing, Events by Peter Figueredo | | 0 Comments
Google Browser Launches
September 2nd, 2008
Google’s official blog announced the release of “Google Chrome.” The browser will be open source and probably set-up much like Firefox. Google claims it is not doing this to compete but to help foster innovation. That seems to be true (to a certain degree) as Google has invested a lot of money in Firefox.
However, while they may not want to compete with good partners such as Apple and Mozilla…it is clear they are going directly for the jugular with Microsoft. Allow me to explain. The web browser will become the ultimate operating system of the future as most companies move towards web based systems rather than software based systems. Think Salesforce vs ACT. The web based systems are slowly making software based platforms obsolete. As this happens and more data is moved from the desktop to “the web cloud” the browser becomes a tremendously more important part of the computing environment. Microsoft may have won the first big browser war when they beat out AOL and Netscape but they are in big trouble if they lose this war.
UPDATE:
CNN has a great review of the browser here
Posted in Online Marketing, Search Marketing by Peter Figueredo | | 0 Comments
