Affiliate Summit Day 0 Recap
August 10th, 2008
Saturday was jam packed and a great day.
The Affiliate Classroom Live event was a great opportunity to meet with affiliate managers and help them address their challenges. I listened to Heather Paulson’s wonderful presentation on advanced affiliate marketing strategies and then spearheaded three round-table discussions. Thanks to the Affiliate Classroom team for organizing this event and asking me to participate.
Immediately after the AC Live event I ran into the PMA working session. As a PMA (Performance Marketing Alliance) FAB (Formation Advisory Board) member I was happy to see the meeting was a mix of FAB members and non FAB members who are interested in helping to get the PMA off the ground. Some notable celebrities include:
- Sam Harrelson
- Brad Waller
- Beth Kirsch
- Michael Coley
- Peter Bordes
- Brook Schaaf
- Lisa Riolo
- Lisa Picarille
- Durk Price
- Rachel Honoway
- Anik Singal
- Rebecca Madigan (who did a great job organizing)
and others.
The meeting went a full 4 hours and much was accomplished. We are still working to finalize many areas so I cannot reveal our decisions here but I encourage anyone with questions to attend the PMA discussion session at Affiliate Summit.
Performance Marketing Alliance Q&A
Session 2c
Location: Classroom C - Harborview Ballroom
Time: 1:30pm-2:30pm(This Session is Open to Full Conference Pass Holders Only)
Open discussion regarding the formation and plans for the Performance Marketing Alliance.
Luckily I had a little down time after the PMA so I enjoyed a Dirty Martini while watching The Olympics in the lobby of the Westin. (I highly recommend their dirty martinis)
Then it was off to the Affiliate Dinner event. Unfortunately, I did not pre-register and the event was packed. I thought I could just walk in and pay or at best leverage my friendship with Brook Schaaf to get in. Brook had a packed house and told me he would text me if someone did not show up. (which he did but I did not see until later) So I was planning to have a quiet dinner alone at the Seaport Hotel bar. Luckily I didn’t have to because within a few minutes of sitting at the bar I was joined by Peter Bordes of Media Trust and Relevantly Speaking. Shortly after that I was joined by Howard and Steve from Vertive. Then Beth Kirsch also stopped in. Before I knew it we had our own Affiliate Dinner going on and it was great.
Closed out the night with some drinks at the Buy.at party and even more affiliate friends.
Busy day and the conference has not even started…phew
Posted in Affiliate Marketing, Events by Peter Figueredo | |
on August 10th, 2008 at 3:57 pm
Peter - thanks so much for hosting a roundtable at our LIVE workshop - it was a hit!
–Rachel
on August 10th, 2008 at 11:08 pm
Performance Marketing Alliance - New Affiliate Marketing Association?…
I haven’t had a PMA update for awhile.
The PMA had a 4 hour planning and organization meeting on Saturday pre-Summit. Peter Figueredo from Netexponent has a good overview of the meeting and some t……
on August 11th, 2008 at 12:34 pm
[…] The PMA had a 4 hour planning and organization meeting on Saturday pre-Summit. Peter Figueredo from Netexponent has a good overview of the meeting and some tidbits about other pre-Summit events he attended. Affiliate Summit Day 0 Recap […]
on August 12th, 2008 at 2:12 am
[…] The PMA had a 4 hour organizational meeting on Saturday. Peter Figueredo from Netexponent has a good overview of the meeting and some tidbits about other pre-Summit events he attended. Affiliate Summit Day 0 Recap […]
on August 12th, 2008 at 6:02 am
Thank you Rachel, it’s always great to see you and this was definitely a worthwhile event
on August 13th, 2008 at 9:42 am
Peter
Great seeing you at the show, PMA and bar!look forward to getting together in nyc. how about next week?
on August 13th, 2008 at 10:22 am
Thanks Peter, we will definitely catch up in NYC. I hope you had a good trip back