Search Engine Optimization Is A Moving Target
July 7th, 2008
I was just reading some interesting updates on Search Engine Optimization (SEO) best practices and came a across an important piece of information. We all know that Google is very secretive about its exact search algorithm (how it determines what sites get listed in natural results). You may also know that Google updates it algorithm periodically as well. This makes ranking high on target keywords a moving target and is the major reasons why Search Engine Optimization experts are in such high demand.
However, you probably did not know that Google admitted to “tweaking” its algorithm over 750 times in 2007 alone. This clearly stresses the importance of constantly refining your SEO best practices. If you hired an SEO consultant/agency who is preaching the same best practices they did 6-12 months ago then you may want to reconsider your choice.
Did You Know…
NETexponent is rolling out our SEO practice using a very strategic and measured approach. Our expert staff has been learning the ropes of Search Engine Optimization for some time and we have been applying those skills to test campaigns. We are also investing heavily in training programs, technology systems, and industry leading consultants in order to build the best SEO service set for our clients. This is the same successful method we used to roll out our PPC search service several years ago so we know it works.
Our search marketing team will continue to grow this new service and constantly evolve our best practices so that we can better hit the moving target presented by Google.
Posted in Search Marketing by Peter Figueredo | |
