Performance Marketing Alliance Needs Your Help
June 17th, 2008
The newly formed Performance Marketing Alliance needs your help to shape its future. Please read the
message below from Rebecca Madigan at the PMA and help out if you can…
The working groups will develop the formation proposals that the FAB will ratify. The working groups are extremely important in this process because they will provide a broad perspective on each area, as well as recommendations for the FAB to consider. Strong leadership in each of these working groups is extremely important, so we’re looking to you for your involvement. We expect working group involvement will be no more than 2-3 hours per week, over the next few weeks.
Here are the working groups being formed:
Initial scope and objectives of the PMA
- What should be the focus of the association?
- What are the benefits of an association to the industry and to members?
- What should we try to accomplish the first year?
Governance
- What kind of member groups, committees, boards, should be formed? How would they interact?
- How should the decision making bodies be structured and how would they be determined?
- What would be the reporting structure?
Operational Management
- Would a dedicated professional staff be needed to run this association?
- What kind of roles would be needed?
- What are the qualifications for those roles?
Membership
- Who are the target members and how do we recruit them?
- What is the application process for membership?
- What kinds of membership fee structures would be available and what would the dues be?
Financial Analysis
- How much money needs to be raised to fund a self-sustaining organization?
- What kinds of expenses would we incur?
- How would we raise funds and generate revenue?
The qualifications of a working group participants are straightforward:
- You’re an active member of the performance marketing profession.
- You have the best interests of the industry at large in mind.
- You are able to dedicate 2-3 hours per week for the next few weeks.
if you are interested in participating in this critical phase, please contact Rebecca Madigan at rebecca@performancemarketingalliance. com.
Posted in Affiliate Marketing by Peter Figueredo | |
