MSN over Yahoo and taking on Google

May 9th, 2008

Now that MSN has withdrawn their bid to take over Yahoo, they’ve switched their focus to search and the opportunity to capitalize on the increasingly popular arena of display advertising. MSN also claims to have developed new ad technology that will prove to be a better alternative to Google. It will be quite interesting to watch this strategy pan out. Stay tuned!

BusinessWeek has a great article covering the ins and outs of MSN’s strategy. Check it out here.